Wahaca Menu redesign
The design direction of the new menu suite for Wahaca speaks to the quality and craft of the food and drink offering in restaurant.
Wahaca creates vibrant dishes inspired by Oaxacan food culture, placing sustainability and flavour at the fore.
The recipe for the design is a balance of expressive bold line work rooted in observation, striking pops of colour, with real textures to touch.
Implicitly and explicitly communicating quality, through carefully constructed layout and paper stock.
The illustration style is not a direct representation but a graphic depiction. The work developed from observation to create a stylised outcome.
This speaks to Wahaca as a brand, being inspired by Oaxacan food culture, offering creative interpretations rather than attempting direct translation.
Illustration Style
